West Des Moines, IA - Hy-Vee, Inc. Corporate Headquarters - I assisted in creating elevations, brainstorming screen content and executing roughly 11 attract loops. The 1st attract loop is meant for our Founders interactive. I wanted the segment to seem like it was building up a foundation; which ultimately becomes the HyVee logo. For every decade of HyVee’s history there are photos displayed and an interactive. We wanted to showcase HyVee’s branding changes throughout the years and I felt that the attract loops were the best place to do this. Below are a few highlights of the space; each screen is activated by motion sensor.
Concepting, Asset Creation, Motion Design
scope of work