West Des Moines, IA - Hy-Vee, Inc. Corporate Headquarters - I contributed to this project by assisting with elevations, brainstorming screen content, and executing approximately 11 attract loops.

The first attract loop was designed for the Founders interactive, where I created an animation that builds up a foundation which ultimately resolves into the Hy-Vee logo. Across the experience, each decade of Hy-Vee’s history is represented with photos, branding changes, and interactives. I used the attract loops to highlight these brand evolutions in a dynamic way, ensuring they felt engaging and historically meaningful.

The installation features multiple screens, each activated by motion sensor, creating an immersive and responsive experience for visitors.