Mystery Basket Randomizer
Role: Product Designer
personas
the culinary enthusiast
Phone
Device
Profession
Salary
Location
College Instructor
$55,000 - $70,000
South Carolina
description
Mystery Basket Randomizer is tailored for aspiring chefs, offering a transformative journey from home cook to culinary expert.
Our platform empowers users to explore diverse cuisines, flavor profiles, and techniques in a supportive setting.
Designed for dynamic and tech-savvy home cooks, our platform goes beyond traditional cooking challenges, providing accessible resources and community engagement opportunities.
Whether you're honing your skills or seeking culinary inspiration, our platform offers a gradual learning experience, nurturing creativity and enhancing your culinary understanding with every challenge.
Join us on a culinary adventure where creativity thrives, flavors flourish, and your journey from home cook to chef begins.
testing
Testing for this application included a Target Audience Survey, Card Sort, Paper Prototyping and continued User Testing as the Proof of Concept was developed.
natasha, task flow
Natasha is a dedicated home cook who is passionate about culinary exploration and creativity. She seeks challenges to inspire creative thinking and enjoys experimenting with new flavor profiles and cooking methods.
jack, task flow
Jack is a passionate home cook and enthusiast for culinary exploration. He wants to experiment with new flavors and techniques in the kitchen.
ideation
Target Audience research was not only one of the most interesting phases of this project, but also one of the most helpful.
The initial phase of my research focused on identifying and understanding the preferences and needs of three key demographics: Chefs, Home Cooks, and Family and Friends of Chefs.
As I delved deeper into my analysis, I realized the importance of considering a wider range of perspectives to ensure the comprehensiveness and inclusivity of my application.
This led me to include Fans of Cooking Competition Shows.
Once I completed my target audience research this application saw a pivot from a competitive space for chefs to a place that welcomed personal growth for home cooks that want to continue to build their understanding of flavors, techniques and challenge themselves to grow from a home cook to chef.
michael, task flow
Michael, an experienced Executive Chef, is passionate about innovation and creativity in the kitchen. He seeks opportunities to share his expertise and mentor his young staff to become better chefs.
conclusion
The Mystery Basket Randomizer would be best in an educational atmosphere where up-and-coming cooks are trying to transition into becoming chefs.
It's clear that home cooks are seeking an educational platform that facilitates their transition from home cook to chef.
The Mystery Basket Randomizer could be the start of a much bigger platform.
Home cooks desire challenges that expand their knowledge of cuisines, flavor profiles, and techniques, but not in a competitive format.
The proposed application will help enhance creative thinking as a chef. It should provide a gradual learning experience, allowing users to enhance their culinary understanding and creativity, ultimately progressing them towards becoming skilled chefs.
40
Age
jack
the executive chef
Phone
Device
Profession
Salary
Location
Executive Chef
$80,000 - $90,000
Kansas
44
Age
Michael
the culinary explorer
Phone
Device
Profession
Salary
Location
Event Coordinator
$55,000 - $70,000
Florida
47
Age
figure 2
fix
The arrows have been updated to only have one arrow.
design
After completing target audience research this inspired the direction of the overall design.
prototype
The final prototype is meant to feel welcoming, bright and un-intimidating. This application will be something that home cooks come back to time and time again and should feel like a simplified-clean space.
result
The three arrows at once seem like they're skipping the next steps. It would be better to have just one arrow icon to reduce confusion for users.
fix
I’ve added these sections to the recipes.
result
When it comes to recipes I need more information like the amount of sugars, proteins, and fats.
fix
The arrows have been updated to only have one arrow.
result
The three arrows at once seem like they're skipping the next steps. It would be better to have just one arrow icon to reduce confusion for users.
natasha
figure 1
sharing expertise
motivations
innovation
excellence
inspiration
motivations
passion
improvement
